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Will Health Plan Backward Integration ‘Remake’ Specialty Care?

Perspective | May 20, 2019

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“Backward integration.” This is a business strategy concept – “when a company expands its role to fulfill tasks completed by organizations in its supply chain.” In health care, we’re seeing backward integration by health plans, particularly into primary care. Most recently, Blue Cross and Blue Shield of Texas announced a partnership with Sanitas USA to…

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