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Consumer Health Tech: If You Build It, Will They Come?

Perspective | January 11, 2017

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Managers of many provider and payer organizations are feeling the pressure to invest in new consumer-facing technology, such as mobile apps and branded online media. Some are even establishing in-house tech “accelerators” to speed development and adoption. Why? Because not only can these tools reduce costs and improve consumer access to services, they can often…

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