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Consumer Focused? Think Mass Customization

Perspective | December 10, 2014

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Health care organizations need to change their approach. Don’t treat consumers like patients, treat them like customers. Just like in any other area of commerce. This statement by Herb Quinde, Director, Public Sector of Microsoft Corporation, caused a stir during our Town Hall session, “Using A Data-Driven Approach To Coordinate Care – The Provider Organization Perspective,” at the…

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