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From Consumer Engagement To Consumer Activation

Perspective | May 4, 2018

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Last month, I had a chance to touch base with Debbie Cagle-Wells, Chief Marketing Officer at Centerstone about their value- based health plan partnerships (see The Evolution Of Successful Value-Based Contracting). During that conversation, she noted the increased use of health plan incentive payments based on an interesting quality metric: consumer activation. If you aren’t…

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