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Consumer-Directed Therapies – Where Consumer Use Has Outpaced Science

Perspective | February 4, 2016

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Much like consumers are taking to technology to do their banking, their shopping, and their vacation planning – they are taking to using technology to direct their own health care, in a big way. FitBit is just one example – 4.8 million units sold in the last year quarter for $620 million in sales (see “Fitbit & Apple…

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