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Considering Cash—& Consumerism—In Service Line Planning

Perspective | December 3, 2018

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Most health care provider organizations don’t think about consumers paying cash directly for services—for good reason. The U.S. has long had a health care financing system that relies on third-party payment. Forty-nine percent of the population is covered by employer-sponsored health plans, 14% by Medicare, and 19% by Medicaid. And, U.S. consumers have been trained…

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